Business Account Management

This is designed for people in the roles of National Account Manager, Business Account Manager and Business Unit Manager. Delegates will gain an understanding of business account management, cross-functional working (internal/external), customer partnering, profit enhancement and waste management within all competitive markets.

Course Outline:

Role of the NAM as a Business Account Manager
Relationship Management
Culturemetrics - Delegate Assessment and Reporting
Effective Networking, Multi-Level, Multi-Functional Contacts
The Decision Making Process within the Major Account Buying Department
Activity Based Profitability
Cost Price Reduction
Effective Presentation of the Business Plan
Advanced Negotiation - What Will it Take?
Managing Multi-Functional Teams and Projects
Handling Side-by-Side problem Solving during the Business Review
Category Management
Evening Self Study
Individual Action Plans

This Business Account Management module is one of our FMCG in-company programmes which can be delivered for your teams at a venues and dates of your choice. If it is not exactly what you would like then we can either create a tailored programme based on our extensive library of materials or produce a fully bespoke training programme. Call us on 01608 644144 to discuss your needs or use the enquiry form.