Telephone Account Management

Telephone Account Management
Core skills to develop account performance and the business relationship through telephone contact

This module is designed for Telephone Account Managers. Delegates will gain an understanding of how to build relationships and develop the long-term business performance of their accounts through effective account management and telephone selling skills.

This course is only available as an in-company training programme. We can also tailor this programe or write a bespoke telephone account management training course for you.

Programme Contents

Role, Key Tasks and Responsibilities
Gathering Account Information
Building Business Profiles
Creating Account Development Plans
Setting Short and Long Term Objectives
Using Promotional Funds
Categorising our Customers
Portfolio Management
Matrix Management
Call Frameworks
Planning the Call
Setting the Scene
Conducting the Business Interview
Selling Product and Service Benefits
Painting Verbal Pictures
Telephone Sales Presentation Skills
Gaining Commitment
Call Follow Up
Written Communication Skills
Individual Action Plans