Finance Training Course for Salespeople

Finance Training Course for Salespeople
understanding business finance

Duration - 2 Days

Successful sales people can be even more effective when given a better understanding of the commercial considerations that interact with their own discipline. The programme is specially designed for those who need to understand how the financial side of the business operates. The course is run by tutors who take a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate. Case study work and practical exercises form an important part of this programme reinforced by tutor led discussions. Delegates will leave the course confident of business finance and how they can use it to their advantage in sales situations.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

• Finance – Its Part in the Marketing Mix
• The Cash Flow Cycle
- How a Business Can Go Bust
- Working Capital – How It Is Used
- Cash Flow
• How Costs are Quantified
- Costs of Production and Selling
- Absorption Costing
- Marginal Costing
- Standard Costing
• Profitability
- How Profit is Increased
- The Effect Discounts on Margins
• Return on Investment
- Making A Capital Purchase
- Preparing a Financial Case
• Understanding the Statutory Accounts
- The Profit and Loss Account
- The Balance Sheet
- Cash Flow Statement
- Accounting Conventions
• Management Accounts
- The Vital Management Tool
- Cash Flow Forecasts
• Analysing Accounts
- Using Ratios to Analyse Performance
- Making Inter-firm Comparisons
- Using Data to Make Decisions
• The Evaluation of Financial Risk
- Discounted Cash Flow
• Forecasting and Budgets
- What Forecasts do We Need
• Forecasting
- Using Forecasts to Decide the Budget
- Zero Based Budgeting
• Pricing
- Factors Affecting Price
- Elasticity of Demand
- Pricing Methods
- Volume, Price and Contribution

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