Developing a Sales Plan Training Course

Developing a Sales Plan Training Course
turning theory into reality

Duration - 1 Day

Sales plans are critical to business success. They should be thorough, practical and realistic to ensure that they fulfil their task as the peg upon which the company’s future rests. Preparing a plan can be a daunting task: where does one start? Update the previous plan, if available, or start with a blank sheet of paper? This participative programme deals with all aspects of preparing a plan in a lively and informative way, balancing the theory with practical examples.

The course will provide each delegate with a clear understanding of the key elements that contribute to an effective plan. Delegates attending will gain confidence, professional expertise and the ability to produce appropriate sales and marketing plans.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

Programme Contents

• The Importance of a Good Sales Plan
• Five Key Stages to the Planning Process
• Common Barriers to Effective Planning
• The Information System
• The Marketing Mix Variables
• Developing Your Strategic Plan
• Strategic SWOT Analysis
• Using Planning Tools
• Pricing Strategy & Tactics
• The Promotional Plan
• Writing Your Plan
• Variables Used for Market Segmentation
• Mission Statements
• Identifying your Strategies
• Characteristics of a Good Plan
• The Planning Process