Account Management Training Course

Account Management Training Course
building business partnerships

Account Management is a highly skilled role and can have a huge impact on business performance. Account Management requires a strategy and a plan that maps out a clear path to achieving success. This course covers all key aspect that an Account Manager needs in his tool kit to successfully management accounts. There are numerous exercises and delegates attending will leave course having developed their account plans.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke training course for you.

For an open course option, click below

Key Account Management

Programme Contents

• Successful Account Management
• Account Management Principles
• The Stages of Supplier Account Relationship
• Becoming a Strategic Supplier
• Delivering the Business Benefit - Increase/Reduce Theory
• Situational Analysis
• Preparing Your Strategy
- Strategic Thinking and Strategic Planning
- Strategic Goals
- Developing Initiatives
• Implementation, Planning and Account Penetration
- Closing the Gap, Individual Gap Analysis
- Measuring Progress Against Objectives
- Account Action Plans
- Measuring Suppler Success
Marketing
- Defining Marketing
- Marketing Mix and Selling
- Key Initiatives and Principles
• Managing Account Relationships
- Influencing and Motivating Different People
- Different Factors
- Causes of Stress
- What Motivates People
• Reaching Partnership Status
• Preparing and Presenting Winning Proposals
• The Benefits of a Well Managed Meeting
- A Meetings Model