Account Management by Telephone Training

Account Management by Telephone Training
A two-day in-company training course

This module is designed for Telephone Account managers. Delegates will gain an understanding of how to build relationships and develop the long-term business performance of their accounts through effective account management.

This training course is available as an in-company option only. We can also tailor this course or create a bespoke account management training course for you.

Programme Contents

Role, Key Tasks, and Responsibilities
Gathering Account Information
Building Business Profiles
Creating Account Development Plans
Setting Short and Long Term Objectives
Using Promotional Funds
Categorising our Customers
Portfolio Management
Matrix Management
Call Frameworks
Planning the Call
Setting the Scene
Conducting the Business Interview
Selling Product and Service Benefits
Painting Verbal Pictures
Telephone Sales Presentation Skills
Gaining Commitment
Call Follow Up
Written Communication Skills
Post Course Action Plan