Spearhead Training > FMCG > Effective Category Management> More Information

Who Will Benefit From This Course?

For everyone working in the FMCG market who wants to fully understand the principles and practice of Category Management.

Description of the Course

All course material, lunch and refreshments are provided on the programme.

Course Objectives

To provide delegates with a sound understanding of Category Management by examining each stage of the process and techniques.

To ensure delegates appreciate the future for Category Management is a more effective, faster and results-orientated process.

To understand how all suppliers can apply best practice principles to improve consumer understanding, category development and day to day trading.

To appreciate the need to build sustainable collaborative relationships.

To provide the opportunity to practice and develop some of the processes and techniques using case studies based on category plans developed by leading grocery multiples and their key partner supplier.

What You Will Gain

A full understanding of what Category Management is and how it is used by major retailers. You will gain the confidence to talk the "language" of Category Management and how to use the principles to enhance your supplier profile.

Course Timings

- Day One: Start 9.45 am - Finish 5.00 pm
- Day Two: Start 9.45 am - Finish 5.00 pm

Delegates Comments

"Found the course extremely interesting and very relevant. Will definitely apply to my methods. Looking forward to next course."
"Course was very informative and tutor was very flexible and adapted the programme to meet the needs of the group."
"Very good course run by an extremely knowledgeable tutor."

Recommended Follow-on Course

- Financial Awareness - everything you need to know about business finance for the non-specialist.
- National Account Management - effective management of the national account and the trading performance.
- Delivering Effective Sales Presentations - getting the sales message across

Delegate spaces available on the following course dates:

Date: 10th November » 11th November, 2008
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

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