Spearhead Training > FMCG > Effective Category Management

Effective Category Management
Understanding how all suppliers can effectively apply best practice Category Management principles to improve consumer understanding and category development

This category management training module is designed for National Account Managers, Business Account Managers, Sales Managers, Marketeers, Retail Buyers and Merchandisers wishing to gain a thorough understanding of category management. It will also benefit cross-functional team members (e.g. logistics, finance, production, I.T.) wanting to understand the terminology and processes used by commercial colleagues and highlight the part they have to play.

During the training course, delegates will examine each stage of the category management process, associated issues and techniques, and the need for a faster more results-orientated process. Also, how to make research and analysis more effective and the necessity of producing practical plans that deliver results.

Programme Contents
Category Management Origin, Definition and Core Principles
Current Status and Issues with Category Management in the U.K.
The Benefits of Adopting Category Management Principles
Building Sustainable Collaborative Relationships
Making the Eight Step process more Effective
Delivering Actionable results and Improved Performance by Focusing on what the Consumer really Wants.
Making Consumer Research and Data Analysis more Cost Effective
Developing Well-focussed Category Strategies and Tactics to Satisfy Target Consumers and gain Competitive Advantage.
Best Practice examples to Improve Implementation in-store
Simplifying the way Forward for Category Management
Making Category Management a day to day activity
Interactive Workshop using Practical, applicable Case Studies
Evening Self Study
Individual Action Plans

Description of Course

Category Management is now widely used, predominately by retailers and wholesalers in the FMCG market. Suppliers to retailers will benefit from having a full understanding of the terminology and processes of Category Management. This two day category management training course covers all aspects of the subject with a case study running through the course to illustrate the key issues. The course begins with the origin of Category Management and then moves on to how it is used in the UK. Delegates are taken step by step through the processes of Category Management. The strategy and tactical use of the system are discussed and how they are used to gain a competitive advantage. Delegates will finish the course with an individual action plan relating to their market sector.

2 Days - Non Residential
Additional Course Information

Delegate spaces available on the following course dates:

Date: 10th November » 11th November, 2008
Venue: Spearhead Regional Training Centre, Chipping Norton
Brochure Price: £975.00
Online Price: £975.00 (Places Available)

Fee includes course materials, use of video and other training equipment as required. Lunch and light refreshments are also included. Prepared key topic notes for delegates' future reference are provided. The number of delegates attending each course is limited in order to ensure individual participation.

If overnight accommodation is required we often have special arrangements with local hotels.